8. Design to replace the need to consume

The idea of this strategy is products can adapt and change with age. Also this strategy is also about exploring alternative forms of design and consumption for example co-design and collaborative consumption. 

Many of us buy items that we see in magazines, newspaper, promoting by celebrity, on billboard daily because we are subconsciously convinced the we want those of this products. Is this correct or not? In my view, I know there are items in my wardrobe that have never been worn, or used just only once. I know because the shopping label is still visible. I wondering why I bought this in the foirrst place, greed is certainly the case in the most circumstances or the face we see it in a shop and instantly think we need it. With the development of fast fashion and street fashion, retail sales are growing stronger and faster year by year. People have been spending more money for buying sales products. I think the most important point for consumer would be price and functions. Does buying consumer goods make us happy? If so, surely may be that happiness will fades quickly? So, I through these variety of clothes, people take  " what are they like" in consideration. This is suit with quality and price even these goods is sales or not?

"Most products create a small amount of empathy at the point of purchase, from that point on the length of the product's lifespan depends upon how well the product can maintain empathy with the use. Waste, therefore, can be seen as expired empathy." Jonathan Chapman (2006)

KEEP & SHARE - Amy Twigger Holroyd

The Keep&Share Philosophy states that we should buy less, more special pieces and keep them for longer. They aim to create garments that last, as are sick and tired of pieces being thrown away before they have reached their wearability. They combine the familiar and the unconventional to create designs that will stand the test of time. They emphasize on 'slow fashion'- choosing quality over quantity, where designers are much more aware of the impacts of products on workers, communities and ecosystems.It allows companies to invest in the product in the long term and create more beneficial relationships. I feel this made us more connected to the garment as it has been made in a more loving way rather than been manufactured by a large industrial machine.  

After you buy ur time from Keep& Share. You are too afraid of washing your items then you can send them back to KeepandShare and they will wash it and return it to you. And any damage, well that can be sent back to the company to be repaired.

Reference

Keep & Share. (n.d.) KEEP & SHARE - Amy Twigger Holroyd. [Online] Available at:<http://www.keepandshare.co.uk> [Accessed 5 January 2015]

MILCH Upcycles Trousers, Shirts into Menswear-Inspired Eco-Fashion

Milch has always liked to borrow clothes from boys. There is one way to always get the menswear-inspired to womens'. The designer named MILCH, is dutch designer who steals, borrow, and pick an idea and design from the lads. They used refashioning secondhand men's garment such as men's trousers and shirts to create, adapt, design into gender-bending womenswear. Foe instant, Milch picked a boy white t-shirt to created a long dress (Tencel men's shirts into dresses, skirts, blouses, and hats with a play-around a new design).

" We pay attention to ecological and socio-cultural aspects in the production chain as a whole," says Cloed Priscilla Baumgartner, MILCH's designer and founder. "The raw material [men's suits and shirts which have been laid aside] comes fromVienna and is processed in responsible factories."

This is an amazing garment!!!! I am very appreciate in avant guard design. In the present, fashion and textiles industries in the 65percent of clothes they throw away go strange to a land fill. Which is a waste way and destroy environment as well. As a designer we can do for save and reused a product for global. We should rethinking again in design or product when we need to remade it again. This company has very great idea for use a second hand or old shit for redesign to use in other gender. That is means they can provide the product cross over use only one gender. Moreover, They uses leftover old cloths to make a new garment that is not only visually appealing but environmentally friendly as well.

Reference

Chua, Jasmin Malik,. (2010) MILCH Upcycles Trousers, Shirts into Menswear-Inspired Eco-Fashion. Available from: <http://www.ecouterre.com/milch-upcycles-trousers-shirts-into-menswear-inspired-eco-fashion/> [Accessed: 22 December 2014]

2 - Design for Cyclability

This strategy concern about a process of converting waste material or useless products into new product or as same as never was product of better quality or a higher, friendly environment value. To a product through the process of recycling  by itself or human-made ( reuse, repair, recycle, reading,).  By taking some of items that is old or non-use and giving a new design or remade in a better way to creating a new product. From old product. they will cut, change, and edit some part for renew. From all of these scrap fabrics are still functional, beautiful, and useable again. This is a incredibly beneficial to the environment. For example, a old jacket jeans they can remade from jacket to a bag or cut long jacket sleeve to short sleeve as a new design. 

Incredible Upcycled Gown Made From 1,000 Newspaper Cranes.

This origami dress was created by Yuliya Kypro. She turned 1000 paper cranes into a dress. She assembled her headlining bustier dress (complete with a flowing peacock train. This dress piece is not only stunning to audience but also help Eco friendly, she painstakingly folded each and every one of the origami bird from old Metro newspaper. 

Reference

Ecouterre,. (2010) Incredible Upcycled Gown Made From 1,000 Newspaper Cranes. [Internet]. Available from: <http://www.ecouterre.com/extreme-origami-an-upcycled-gown-made-from-1000-newspaper-cranes/> [Accessed: 22 December 2014]