8. Design to replace the need to consume

The idea of this strategy is products can adapt and change with age. Also this strategy is also about exploring alternative forms of design and consumption for example co-design and collaborative consumption. 

Many of us buy items that we see in magazines, newspaper, promoting by celebrity, on billboard daily because we are subconsciously convinced the we want those of this products. Is this correct or not? In my view, I know there are items in my wardrobe that have never been worn, or used just only once. I know because the shopping label is still visible. I wondering why I bought this in the foirrst place, greed is certainly the case in the most circumstances or the face we see it in a shop and instantly think we need it. With the development of fast fashion and street fashion, retail sales are growing stronger and faster year by year. People have been spending more money for buying sales products. I think the most important point for consumer would be price and functions. Does buying consumer goods make us happy? If so, surely may be that happiness will fades quickly? So, I through these variety of clothes, people take  " what are they like" in consideration. This is suit with quality and price even these goods is sales or not?

"Most products create a small amount of empathy at the point of purchase, from that point on the length of the product's lifespan depends upon how well the product can maintain empathy with the use. Waste, therefore, can be seen as expired empathy." Jonathan Chapman (2006)

KEEP & SHARE - Amy Twigger Holroyd

The Keep&Share Philosophy states that we should buy less, more special pieces and keep them for longer. They aim to create garments that last, as are sick and tired of pieces being thrown away before they have reached their wearability. They combine the familiar and the unconventional to create designs that will stand the test of time. They emphasize on 'slow fashion'- choosing quality over quantity, where designers are much more aware of the impacts of products on workers, communities and ecosystems.It allows companies to invest in the product in the long term and create more beneficial relationships. I feel this made us more connected to the garment as it has been made in a more loving way rather than been manufactured by a large industrial machine.  

After you buy ur time from Keep& Share. You are too afraid of washing your items then you can send them back to KeepandShare and they will wash it and return it to you. And any damage, well that can be sent back to the company to be repaired.

Reference

Keep & Share. (n.d.) KEEP & SHARE - Amy Twigger Holroyd. [Online] Available at:<http://www.keepandshare.co.uk> [Accessed 5 January 2015]