This strategy (Design to Dematerialize & Develop Systems & Service) shows how systems and services provide access to the function or benefit of the product without the consumer having to own the product. It is a systematic way of thinking, where everything is connected like a complex web of relationships. It highlights the multi-functional development of online/local communities.
"Systems & services design illustrates how consumers needs can be met with services as opposed to tangible products, and at the same time provide economic and environmental benefits" (Manzini, E.2001)
Boris Bike
Boris bikes or Barclays Cycle Hire are a amazing example of a service that everyone can use easily whenever and wherever they want. The cost of a service is a 2 pounds you can hire out the Barclays bicycle bikes for 24 hours and it is only 90 pounds for a year.
First time when I came to London. I saw those bicycles most of everywhere when I visited. I had been curious to known what is services and How everybody can used on this services. Moreover, I felt this idea is every helpful for consumer, also environment. It can decrease the air pollution in the street as well, made people turn to do more activities. It is such a great method of transport that Boris Johnson hopes will becomes as popular as black caps or red bus around the streets of Londons
References
Edinburg's News. (n.d.) Boris-bike-style Scheme 'would help city cycling. [Online] Available at:<http://www.edinburghnews.scotsman.com/news/boris-bike-style-scheme-would-help-city-cycling-1-3650919> [Accessed 5 January 2015]
Visitlondon.com. (n.d.) London Cycle Hire Scheme. [Online] Available at:<http://www.visitlondon.com/traveller-information/getting-around-london/london-cycle-hire-scheme> [Accessed 5 January 2015]
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